CONTACT
katequally@gmail.com

EXPERIENCE

Freelance Copywriter/Creative Director
2023

Creative Director @ Wasserman
Nov 2021 - Dec 2022

Stepped in to cover the CD’s mat-leave during a challenging transition year post-pandemic. With recent leadership changes came the need to help move the agency forward strategically, while solidifying the creative department structurally. I was able to introduce new processes for better-integrated remote work, updated the agency’s brand look and feel, nearly doubled the number of creatives in the department, and successfully launched two national clients in Canada (not to mention the dozens of other campaigns for long-standing clients). I oversaw all work in the agency, but was still putting pen-to-paper as the copywriter on many projects.

Creative Director @ The&Partnership Vancouver
2021 Creative Director
2020 Associate Creative Director
2016–2020 Sr. Copywriter
2014-2016 Copywriter

Developing creative and leading teams on one of the biggest and most complex clients in Canada, TELUS. Helped launch sub brands for mobile health, online security, and home security while pushing creative for their bread and butter – community investment, internet, TV, and mobility. Fully integrated campaigns are the norm, from highly targeted and localized digital, to national broadcast spots.

Co-Founder / Creative @ StopTheParty.ca
est. 2020 - present

Founding member of ‘Stop the Party’. This project was an independent initiative developed, conceptualized, produced, and funded by myself and a small handful of women in the advertising industry. I am also the writer and associate creative director on the project.

Creative Lead + Copywriter + Content Manager @ Vancouver Whitecaps FC
2013 - 2014

As a former client, the Whitecaps plucked me out of their former agency to help run an in-house approach to their marketing department. I managed a small team of designers to help push the brand look and feel, while developing their content and social plan, and writing all marketing, broadcast, and content materials.

Copywriter @ Slingshot Vancouver
2011 - 2013

Being a copywriter in this small agency, I was able to take on many roles while I developed my craft. Not only was I working on several clients, but I was also involved in pitches, helping produce work, and often times wearing an art-directorial hat as well.

Copywriter @ Publicis Vancouver
2008 - 2011

My first full-time gig included work for both national clients and smaller, localized brands.

Jr. Copywriter @ Hot Tomali Communications
2008

Contract copywriter.

Intern Copywriter @ DDB Canada
2007

An awesome summer learning and actually getting work made on several projects for BC Hydro.

CLIENTS
BC Hydro, BC Nurses Union, BC Securities Commission, Boston Pizza, Canada Place, Canadian Direct Insurance, Canadian Soccer Association, Chronic Tacos, Dexcom G6, Dyslexia Society of BC, Earth's Own, EcoDiva, Encorp Return-It, Family Services, Granville Island Brewing, HearCANADA, HighRoad Warranty, Hops Connect Canada, IGA Market Place, Immunize BC, Lawson Lundell LLP, Metro Vancouver, Ocean Brands, Pacific Blue Cross, Parc Retirement Living, Park Royal Mall, Rogers, Sleeman Breweries, Sport BC, TELUS, The Tiger Woods Foundation, Total Graphics, Tourism Burnaby, Tourism Kelowna, Tourism Tofino, University of Victoria, Vancouver Whitecaps FC, Winexpert, Woodbridge Wines

SCHOOL
Humber College / Advertising Copywriting Diploma
University of Kentucky / B.A. Broadcast Journalism
San Diego State University / Pre-journalism studies