The Giving Effect

TELUS is one of the most giving companies in the world, but their efforts are scattered amongst hundreds of grassroots initiatives – causing a lack of clarity. So, how do you communicate a ‘sum of parts’ effort? By digging into the singular reason for their giving, which is to inspire all Canadians.

Role: Copywriter
Art Director: Winston Hartle / Creative Director: James Sadler / Agency: The&Partnership

Case Study

This campaign didn’t just engage the public, but also TELUS’ own employees. It was a full-court press that created a movement of small acts of giving all across the country.