#Stoptheparty
Launched on International Women’s Day, this project was an independent initiative developed, conceptualized, produced, and funded by myself and a small handful of women in the advertising industry.
We wanted to give companies a simple way to make an actionable difference in the wage gap – because celebrations don’t make up for disparity.
Role: Creative Director / Copywriter / Founder
Creative Director / Art Director / Founder: Yvette Reitner
We drive our campaign predominantly through social channels in the lead up to International Women’s Day. Below is a small sample of our content push.
PRESS: the-message.ca