The power of healthcare
is now in your hands.
TELUS revolutionized access to healthcare in Canada through Babylon by TELUS Health – an app that connects the user to local doctors via video chat, free of charge. In this launch spot, we followed the story of a little girl going to great lengths to help her sick mom, but with a twist ending.
Role: Senior Copywriter
Use-case videos
Snack-sized pieces of content highlighting common reasons people may need to visit a doctor remotely. These were used in social and on the website to give real-life examples of the power of virtual healthcare.